Collection: Dear Klairs

Respect Your Sensitivity

Dear Klairs is a Korean skincare brand founded in Seoul in 2010, built on the philosophy that skincare should be simple, effective and gentle. Originally created to offer an alternative to complicated, trend-driven routines, the brand focuses on essential ingredients and functional formulations that support skin hydration, comfort and balance.

With its signature philosophy, “Respect Your Sensitivity,” Dear Klairs develops skincare with sensitive skin in mind, combining thoughtful formulations with accessible pricing. The brand is also committed to cruelty-free practices, vegan formulations across selected products, and more sustainable packaging and shipping choices. Its approach centres on delivering effective everyday skincare without unnecessary complexity

Hero & Best-Selling Products

• Supple Preparation Unscented Toner – A cult-favourite, fragrance-free toner that replenishes hydration and prepares skin for the rest of your routine, with over 9 million units sold globally as of December 2025.
• Freshly Juiced Vitamin Drop – A gentle vitamin C serum formulated with 5% pure vitamin C to brighten dull-looking skin and improve the appearance of uneven tone; a long-standing bestseller recognised in multiple beauty awards
• Midnight Blue Calming Cream – A lightweight, blue-hued calming cream featuring guaiazulene to soothe the appearance of redness and provide lasting hydration, making it a signature product for sensitive and stressed-looking skin.
• Rich Moist Soothing Cream – A nourishing moisturiser designed to relieve dryness, replenish moisture and support a comfortable skin barrier, with over 2 million units sold globally as of December 2025.
• Freshly Juiced Vitamin E Mask – A versatile overnight mask formulated with vitamin E to hydrate, nourish and enhance the appearance of skin radiance, with over 2 million units sold globally as of December 2025.
• EGF Blue Youth Activating Drop – A lightweight peptide serum featuring EGF and FGF to support the appearance of smoother, firmer and more resilient skin; winner of the 2024 Soko Glam Best of K-Beauty award and recognised at the 2026 Seoul Awards.
• Vitamin Essence Toner – A vitamin-focused toner designed to hydrate and refresh dull-looking skin while supporting a brighter, more radiant complexion; a winner at the 2026 Seoul Awards in the Beauty category.

Who the Brand Is For

• Sensitive skin types seeking gentle, skin-friendly formulations.
• Dry and dehydrated skin needing lasting hydration and barrier support.
• Skincare beginners and minimalists who prefer simple, effective routines.
• Dull or uneven skin tone looking for brightening and radiance-enhancing products.
• Conscious consumers who value cruelty-free skincare and selected vegan formulations.