Collection: I'm from

I’m From – Ingredients You Can Trust

I’m From is a Korean skincare brand celebrated for transparency, honesty, and ingredient integrity. Founded in 2014 under the Wishtrend umbrella—which also includes Klairs and By Wishtrend—the brand was built around a simple question: Where do your ingredients come from? Its name, “I’m From,” reflects this philosophy, with each product proudly highlighting the origin of its star ingredient—from Yeoju rice to Ganghwa mugwort. By combining traditional Korean botanicals with modern skincare science, I’m From delivers gentle, effective formulas that nourish, soothe, and balance the skin while keeping ingredient sourcing fully transparent.

Hero & Best Selling Products

• I’m From Rice Toner – Brightening and hydrating; a cult favourite for achieving clear, glass-like skin.
• I’m From Mugwort Essence – Soothing, calming essence ideal for sensitive and irritated skin.
• I’m From Honey Mask – Deeply nourishing wash-off mask known for its glow-boosting results.
• I’m From Ginseng Serum – Revitalising and firming, formulated with high-quality Korean ginseng.

Who I'm From Is For

• Skincare lovers who value ingredient transparency and clean formulations
• Those with sensitive, reactive, or stressed skin
• K-beauty enthusiasts seeking traditional Korean ingredients backed by modern science
• Customers who prefer minimal, purposeful routines over overly complex regimens