Collection: Beauty of Joseon

Beauty of Joseon — Timeless Korean Skincare Inspired by Tradition

Beauty of Joseon (founded in 2016) is a Korean skincare brand inspired by the beauty rituals of the Joseon Dynasty, blending traditional hanbang (traditional Korean herbal medicine) ingredients with modern skincare science. Rooted in Korean heritage, the brand focuses on gentle, effective formulas using ingredients like ginseng, rice, green plum and honey to support healthy, radiant skin. Loved globally for its minimalist approach and skin-friendly formulations, Beauty of Joseon brings centuries-old wisdom into everyday skincare routines.

Hero & Best Selling Products

• Glow Rice Milk – A nourishing, milky toner powered by rice extract to brighten, hydrate and support the skin barrier
• Dynasty Cream – A nourishing moisturiser enriched with rice bran water and ginseng
• Ginseng Essence Water – A hydrating essence that supports elasticity and skin vitality
• Glow Serum & Glow Deep Serum – Propolis and niacinamide serums for soothing, balancing and brightening
• Revive Eye Serum: Ginseng + Retinal – A targeted eye treatment for smoother-looking skin
• Relief Sun: Rice + Probiotics SPF50+ – A cult-favourite lightweight sunscreen known for its comfortable, non-greasy finish

Many of these products have gone viral globally and are regularly featured in beauty editor picks and skincare awards roundups.

Who Beauty of Joseon Is For

• Skincare lovers drawn to traditional Korean beauty and hanbang ingredients
• Those seeking gentle, effective formulas suitable for sensitive and everyday use
• Fans of minimalist K-beauty routines with proven ingredients
• Anyone looking to achieve healthy, balanced, glowing skin without harsh actives