Isntree

Active Green Beauty Rooted in Nature & Science

Isntree is a Korean skincare brand founded in 2009 with a commitment to creating safe, gentle, and transparent formulas. Originating from a cosmetic ingredient research blog, the brand was built to educate consumers and remove unnecessary or potentially irritating ingredients from skincare. The name Isntree — inspired by Island, Natural, Tree — reflects its focus on purity, balance, and sustainable growth.

Known for excluding common harsh additives such as parabens, sulfates, mineral oils, and artificial fragrances, Isntree develops products that support sensitive and compromised skin. Since expanding globally in 2017, the brand has become widely recognised for clean, effective Korean skincare that prioritises long-term skin health over trends.

Hero & Best Selling Products

  • Hyaluronic Acid Toner – 2019 Hwahae Awards Winner for deep hydration and gentle balancing, perfect for keeping skin soft and refreshed.
  • Ultra‑Low Molecular Hyaluronic Acid Toner – H1 2023 Hwahae Best New Product Award (Skin/Toner, 1st Place) and 2023 Hwahae Beauty Awards Toner Category (2nd place), designed to deliver multi-layered moisture that penetrates deeply without heaviness.
  • Yam Root Vegan Milk Cleanser – 2023 Hwahae Beauty Award – Cream Category (1st Place), a gentle yet effective cleanser that removes impurities while soothing sensitive skin.
  • Onion Newpair Clear Pad – H2 2022 Hwahae Functional Award – Mask/Pad Category (1st Place), exfoliates and brightens skin while calming irritation for a smoother, clearer complexion.

Who Isntree Is For

  • Skincare lovers seeking gentle, safe, and clean formulations
  • Those who want effective, science-backed products for hydration, soothing, and barrier support
  • Anyone looking for transparent, trustworthy Korean skincare that prioritises long-term skin health
Isntree