Iconic Korean Beauty, Made Simple

New to Korean skincare — or just short on time?

We’ve rounded up the most iconic, tried-and-loved K-beauty essentials so you can shop the best without the deep dive.

Think cult favourites, proven formulas and glow-boosting staples — all handpicked to make your routine effortless.

Skin Type
Step 1 - Cleanse
Step 2 - Target
Step 3 - Moisturise
Step 4 - Special Care
Dry or Dehydrated
Cleansing foam tube with 'mixsoon Centella Cleansing Foam' on a light green background

mixsoon Centella Cleansing Foam 150ml
S. Nature Aqua Squalane Serum bottle

S. Nature Aqua Squalane Serum 50ml
Tube of Illiyoon Ceramide ato Concentrate Cream on a white background

ILLIYOON Ceramide Ato Concentrate Cream 150mL
Torriden Dive In Low Molecular Hyaluronic Acid Mask product image and olive young award badges for 2023, 2024, 2025

Torriden Dive In Low Molecular Hyaluronic Acid Mask 27ml
Sensitive skin
Green tube of beplain Mung Bean pH-Balanced Cleansing Foam with sample of product in the background

beplain Mung Bean pH-Balanced Cleansing Foam 80ml
Two bottles of 'ongredients' Skin Barrier Calming Lotion on a light yellow background

ongredients Skin Barrier Calming Lotion Set (220ml+80ml)
Aestura Atobarrier 365 Cream tube with cream swatch on a white background

AESTURA Atobarrier 365 Cream 80ml
MEDIHEAL Madecassoside Essential Mask Sheet Blemish Repair packaging

MEDIHEAL Madecassoside Essential Mask Sheet Blemish Repair
Acne-Prone or Oily
Green tube of beplain Mung Bean pH-Balanced Cleansing Foam with sample of product in the background

beplain Mung Bean pH-Balanced Cleansing Foam 80ml
MEDIHEAL Madecassoside Blemish Repair Serum bottle with dropper on a white background

MEDIHEAL Madecassoside Blemish Repair Serum 40ml + 40ml + 10ml Set
Tube of Dr. Althea 345 Relief Cream on a white background

Dr. Althea 345 Relief Cream 50ml Set (includes additional 2 x 10ml tubes + Tube Ringer)
Isntree Onion Newpair Clear Pad set with additional 20 pads included purple packaging. Award badges hwahae 2022, powder room finalist and one day one 2022 winner.

Isntree Onion Newpair Clear Pad 60 Pieces 250ml (+20 Pieces Special Set)
Mature
Cleansing foam tube with 'mixsoon Centella Cleansing Foam' on a light green background

mixsoon Centella Cleansing Foam 150ml
IOPE Retinol Super Bounce Serum bottle on a white background

IOPE Retinol Super Bounce Serum 30ml + 25ml Refill
Purple jar of BIOHEAL BOH Probioderm 3D Lifting Cream on a white background

BIOHEAL BOH Probioderm 3D Lifting Cream 50mL
Biodance Bio-Collagen Real Deep Mask packaging on a white background

Biodance Bio-Collagen Real Deep Mask 34g