Collection: Innisfree

Effective, Nature-Powered Skincare from Jeju Island

InnisFree is a globally recognised Korean beauty brand founded in 2000 under Amorepacific, built on the philosophy of combining nature and science to create effective, accessible skincare.

At the heart of the brand is Jeju Island, a pristine natural environment in South Korea known for its volcanic soil and rich biodiversity. InnisFree sources key ingredients from this region—such as green tea, volcanic clusters, cherry blossom, and bija—to develop formulas that hydrate, clarify, and strengthen the skin.

The brand was also one of the early leaders in eco-conscious beauty, championing sustainability through responsible sourcing, recycling programs, and environmentally mindful packaging—long before it became an industry standard. Today, InnisFree is loved worldwide for delivering reliable, ingredient-focused skincare that balances performance, price, and sustainability.

Hero & Best Selling Products

Green Tea Seed Hyaluronic Acid Serum – A cult-favourite hydrating serum powered by amino acid-rich green tea to deeply hydrate and support the skin barrier.
Volcanic Pore Clay Mask – A bestselling wash-off mask that uses volcanic clusters to absorb excess oil and refine pores.
Green Tea Seed Cream – A nourishing moisturiser that locks in hydration while strengthening the skin barrier.
Cherry Blossom Glow Jelly Cream – A lightweight gel-cream that brightens dull skin and enhances radiance.