MISSHA

Beauty in Every Moment

Founded in South Korea in 2000, MISSHA is one of the pioneering K-beauty brands that helped bring Korean skincare and makeup to a global audience. Built on the philosophy that effective skincare should be driven by proven ingredients, advanced technology and extensive research, MISSHA develops high-performance products that focus on real results rather than beauty trends. Today, the brand is trusted by millions of customers worldwide and is particularly renowned for its innovative Time Revolution skincare range and its iconic BB Creams, which have become K-beauty staples across the globe. MISSHA combines carefully selected ingredients, fermentation science and advanced absorption technology to create skincare that delivers visible improvements in skin health, hydration and radiance.

Hero & Best Selling Products

  • Time Revolution The First Essence 5X - MISSHA's best-selling ferment essence, loved for helping improve skin hydration, brightness, texture and overall radiance, with over 10 million customers choosing the Time Revolution range.
  • Time Revolution Night Repair Ampoule 5X - A cult-favourite probiotic ampoule designed to support skin repair, improve elasticity and deliver a smoother, healthier-looking complexion overnight.
  • M Perfect Cover BB Cream SPF42 PA++ - MISSHA's iconic BB Cream with more than 130 million units sold worldwide, combining skincare, sun protection and buildable coverage in one product.
  • Time Revolution The First Essence Enriched - A richer version of the original essence that provides enhanced nourishment while helping improve firmness, hydration and skin luminosity.

Who MISSHA Is For?

  • Those seeking science-backed Korean skincare with proven results.
  • Anyone looking to improve hydration, radiance, texture and early signs of ageing.
  • Fans of fermented and probiotic skincare that supports skin barrier health.
  • People wanting trusted K-beauty favourites, including the iconic Time Revolution and BB Cream ranges.
  • Those looking for effective, high-quality skincare and makeup at an accessible price point.
MISSHA