Beauty of Joseon Glow Deep Serum: Rice + Arbutin 30ml

Brighten, even skin tone, and reveal your natural glow with traditional Korean rice-powered skincare

The Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin 30ml is a lightweight brightening serum that targets uneven skin tone, dark spots, and dullness while delivering deep hydration for a healthy, radiant glow.

Formulated with 68% rice bran water and 2% alpha-arbutin, it draws on traditional Korean rice skincare to gently improve skin clarity and boost luminosity over time.

A globally loved K-beauty staple, it’s known for its gentle yet effective approach to pigmentation and dull skin, often featured in beauty editor picks for achieving a natural glow.

Unlike harsher treatments, this serum is designed for low-irritation, daily use, making it suitable even for sensitive skin while still effectively addressing visible discolouration.

Key Benefits

• Brightening – Alpha-arbutin helps reduce the appearance of dark spots by supporting a more even skin tone and limiting excess melanin production.
• Hydration – Rice bran water and humectants deeply hydrate the skin, helping improve softness and glow while preventing dryness.
• Glow Enhancement – Regular use helps improve overall radiance, giving the skin a clearer, more luminous appearance inspired by traditional “rice water glow” skincare.
• Lightweight Texture – Fast-absorbing, non-greasy formula layers easily under moisturiser and SPF, ideal for daily skincare routines.
• Barrier Support – Includes soothing ingredients like panthenol and plant extracts to help maintain skin comfort and resilience.

Free From 

Parabens, Sulphates, Mineral oils, Harsh fragrances, Essential oils, Drying alcohols, Silicone oils, Artificial colourants.